How to make your ideas stick?

According to Contagious: Why Things Catch On  ideas and products that stick tend to be simple, unexpected and credible, with concrete details, an emotional undertow and a memorable story line.

Jonah Berger gives us 6  six principles that help make things go viral:

  1. Social currency (making people feel that they are cool insiders);
  2. Triggers (everyday reminders of an item or idea);
  3. Emotional resonance (making people want to share the experience with friends);
  4. Observability (that is, a highly visible item advertises itself);
  5. Usefulness (people like to share practical or helpful information); 
  6. Storytelling (embedding a product or an idea in a narrative enhances its power).

Here is a critique by the New York times on this book

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